When looking to create a website for a business in the Basque Country, the first question is almost always the same: how much does it cost? It's a fair question, but also the hardest one to answer with a single figure.
Depending on the type of site, the level of customisation and the features, the budget can range from a few hundred to several thousand euros. To help you see clearly, here are realistic price ranges for 2026 and, above all, the elements that explain those differences.
Why prices vary so much
Two websites can show very different prices for one simple reason: they don't involve the same amount of work. A pre-made template filled in within a few hours has nothing to do with a custom-built site, optimised for local search and designed to turn visitors into customers.
The price mainly depends on four factors: the type of site, the number of pages, the features (booking, payment, multilingual, etc.) and how customised the design is. The more specific these elements are to your business, the more work — and therefore budget — is required.
The price of a showcase website
The showcase site is the most common format for shops, craftspeople and independents in the Basque Country. It presents your business, your services, your service area and your contact details, and its main goal is to be visible on Google and make it easy to get in touch.
For a professional showcase site that is well optimised locally, you should generally budget between €1,500 and €3,000. Below that, you often find generic, poorly optimised templates; above it, you enter custom territory, with a unique design and in-depth SEO work.
The price of an e-commerce website
Selling online requires more work: product pages, cart, secure payment, stock and delivery management. That's why an e-commerce site represents a higher budget than a simple showcase site.
Expect between €2,500 and €8,000 in general, or more for a large catalogue or specific features. For a Basque producer or a local shop wanting to sell beyond the region, it is often an investment that quickly pays for itself.
The price of a redesign
If you already have a site but it is dated, slow or ineffective, a redesign generally costs less than a full build, because part of the content and structure already exists.
A redesign usually ranges between €1,000 and €4,000, depending on the scope of the changes: a simple visual refresh, or a full strategic redesign with a new structure, new content and SEO optimisation.
The recurring costs not to forget
The creation price isn't the only budget to plan for. A website lives over time and involves recurring costs — often modest, but very real.
The domain name costs around €10 to €20 per year, hosting from €5 to €30 per month depending on your needs, and maintenance (updates, security, backups, small changes) is often handled through a monthly or annual package. It's best to clarify these points in the quote to avoid surprises.
Agency, freelancer or online builder: what impact on price?
Online tools like Wix or Squarespace show low prices (often €150 to €400 per year in subscriptions), but require you to do everything yourself, with limits on customisation and SEO.
A freelancer or local provider offers a custom, supported site optimised for Google — for a higher budget but a result built around your business. In the Basque Country, working with someone who knows the local market and your customers often makes the difference in the final result.
WordPress or a custom-coded site (React, Next.js): what impact on price?
Beyond the provider, the technology used affects the price — but above all the performance, security and upkeep of the site over time. Two main approaches dominate today: WordPress, the most widespread content management system, and the custom-coded site built with modern technologies like React and Next.js.
WordPress appeals through its often lower entry cost, its huge catalogue of themes and plugins, and the ability to edit your own content. In return, the accumulation of plugins can weigh the site down, slow its loading and multiply the security flaws to monitor. Regular updates are essential to avoid being hacked.
A custom-coded site (React, Next.js) generally costs more to build, but offers superior performance (speed, good Google and Core Web Vitals scores), stronger security — no vulnerable plugins — and a design fully tailored to your business. In short: WordPress can be enough for a simple, self-managed need, while custom code is justified as soon as speed, SEO and brand image become strategic.
How to pay the right price
The right instinct is not to look for the cheapest site, but the one that matches your goals. A €500 site that brings in no customers actually costs more than a well-designed site that generates regular enquiries.
Always ask for a detailed quote: what does the price include, who writes the copy, is SEO included, what about maintenance? A serious provider will clearly explain what each line corresponds to.
Questions fréquentes
What is the average price of a website in the Basque Country?
For a professional showcase site, expect on average between €1,500 and €3,000. An e-commerce site generally starts around €2,500 and a redesign around €1,000. The final price depends on the type of site, the features and the level of customisation.
Why do some websites cost only a few hundred euros?
These very low prices usually correspond to pre-made templates that are barely customised and poorly optimised for search. They can suit a minimal need, but rarely generate customers in a lasting way.
Are there fees to pay every year?
Yes: the domain name (around €10 to €20 per year) and hosting (€5 to €30 per month). Maintenance is optional but recommended to keep a site secure, fast and up to date.
Is SEO included in the price?
It depends on the provider. Basic local SEO (structure, tags, optimised content) is often included in a custom site. An advanced SEO strategy may be a separate service. Always check this point on the quote.
WordPress or a custom-coded site: which should you choose?
WordPress suits a simple need, with a lower entry budget and the ability to manage your own content, at the cost of regular maintenance and security monitoring. A custom-coded site (React, Next.js) costs more upfront but offers better performance, stronger security and a unique design — a sound choice as soon as speed and SEO are priorities.
How much does an e-commerce site cost to sell Basque products?
Between €2,500 and €8,000 depending on the catalogue size and features. For a local producer (Espelette pepper, sheep's cheese, Irouléguy wine, etc.), it's an investment that lets you sell well beyond the Basque Country.
